Advanced Applications Specialists
A capability-led marketing site for a Belzona applicator — built on a 77-application taxonomy with structured-data SEO.
The challenge
AAS — the applicator sister-company to the Belzona distributor — needed a site organized around what they can actually do, and legible to both buyers and search engines (including AI search).
What we built
A Next.js site built on a 77-application taxonomy: 11 capability hubs and 11 industry pages, each carrying JSON-LD structured data, with an automated copy linter keeping the voice consistent across hundreds of generated pages.
The outcome
A capability-led catalog that reads clearly and ranks — 77 applications and 22 hub and industry pages, all machine-readable for SEO and AI search.
Highlights
- 77-application service taxonomy
- 11 capability hubs + 11 industry landing pages
- JSON-LD structured data for SEO + AI search
- Automated copy linter for consistent voice at scale
More work
All work
Let's talk
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