Tracking & identity
Stop guessing at anonymous traffic — watch the real sessions and put names to the visitors who matter.
Start a projectOverview
Most analytics tell you a number went up. We build the layer that tells you who, what, and why: granular session tracking, session replay so you can watch real visitors move through your site, and first-party identity resolution that turns anonymous traffic into people and companies you can actually follow up with. It's the same first-party-data engine behind SearchRadar — a pixel, an ingest pipeline, and a schema you own — with consent and privacy wired in from the first commit, not bolted on.
What’s included
Advanced session tracking
Engaged time, scroll depth, clicks, and conversion events captured as clean first-party data — not a vague pageview count.
Session replay
Watch real visitors move through your site — where they hesitate, what they ignore, and exactly where they drop off.
Identity resolution
Resolve anonymous traffic to real people and companies with a first-party pixel, so high-intent visitors stop being a mystery.
Consent & privacy, built in
Geo-aware consent, suppression, and a clear data trail wired from day one — capture you can actually stand behind.
What you get
- A first-party tracking pixel and ingest pipeline you own — no rented black box
- Session replay so you can watch real visitor sessions, not just charts
- Identity resolution that attaches names and companies to high-intent traffic
- A conversion-event layer wired to your ad platforms (Meta, Google) for real ROI
- A consent and suppression layer built for privacy from the first commit
- A Postgres schema and dashboards you control end to end
How we work
First-party or it doesn't count
We capture into a pipeline and schema you own — so the data stays yours the day we walk away, not the platform's.
Signal over vanity
We instrument the events that predict revenue — engaged time, intent, conversions — not the numbers that only look good in a deck.
Privacy is part of the build
Consent, geo-gating, and suppression ship in the first commit, because data you can't stand behind is a liability, not an asset.
Where we’ve done it
Home Services · Lead-gen
America Premier
A high-performance lead-gen site for a residential general contractor — hundreds of pages funneling free-estimate requests straight into their CRM.
Industrial · Services
Advanced Applications Specialists
A capability-led marketing site for a Belzona applicator — built on a 77-application taxonomy with structured-data SEO.
Let's talk
Got something worth building?
Whether it's a brand-new site, a rebuild, or a product you can't find off the shelf — let's make it.
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