Approach
How we build
The beliefs, the laws, and the process behind every site we ship.
The non-negotiables.
Six choices we make the same way on every project, whether it helps the pitch or not.
Distinct over safe
Forgettable is the only real failure. A site that looks like everyone else's is a site nobody remembers.
Custom over templated
Every build starts from a blank canvas, not a theme.
Fast over heavy
Performance is a feature. We treat it like one.
Owned over rented
You own the code, the brand, and the data.
Honest over impressive
We never fabricate. Unknown facts stay unknown, and no invented stats, reviews, or claims ever make it onto a page.
Accessible over compliant
Accessibility is built as a feature, not ticked as a checkbox. Every build ships with it, owned in the code.
Seven rules, zero exceptions.
These are working rules, not slogans. Every one of them has killed a design we liked.
01Never ship a wall of text
Every section has to survive a three-second scan. We break content into labelled, digestible pieces with one clear idea each, so a visitor gets the point before they decide to leave. If a page needs a paragraph to explain itself, we restructure the page.
02One conversion path
Every call to action on a site leads to the same front door. One path, one form, one clear next step. Give a visitor five ways to reach out and most of them pick none.
03Real photos only
A stock photo pretending to be your team erodes trust the moment someone recognizes it. We use real photography of the real business, and when it doesn't exist yet we design around the gap instead of faking it.
04Mobile is its own design
A phone layout is not a desktop layout squeezed thinner. We design the small screen deliberately: single column, tap targets you can actually hit, and nothing that only makes sense with a mouse. Then we verify every page on a real phone viewport.
05Motion must earn its place
Animation exists to guide the eye, not to show off. If a reveal or a 3D moment doesn't make the page clearer, it gets cut. And anyone who prefers reduced motion gets everything instantly, no tricks withheld.
06Hierarchy from size, not decoration
The most important thing on the page should simply be the biggest. One featured element leads, supporting pieces follow, and nothing relies on color or ornament to beg for attention. If everything shouts, nothing does.
07Never fabricate
No invented statistics, no fake testimonials, no claims we can't stand behind. Every number we publish is traceable to a real build, and when we don't know something we say so.
Gates, not guesswork.
Every build clears the same checks before anyone outside the studio sees it. No step below is optional.
Build-gated commits
Nothing ships unless typecheck, lint, and a full production build are all green. Every commit, every time. It sounds obvious; almost nobody actually holds the line.
Every page, not a sample
Quality checks cover the whole build, not a highlight reel. On a catalog that means hundreds of pages held to the same bar as the homepage — accessibility, speed, and structure included.
Adversarial review
Every audit finding is re-verified by an independent reviewer whose entire job is to disprove it. Findings that don't survive the challenge don't ship. Neither do fixes that only look fixed.
Screenshot-verified
Every page gets looked at, on desktop and on a real phone viewport, before it is called done. Not the code. Not the diff. The actual rendered page.
The record so far.
Ten-plus brands, two thousand-plus pages, all custom, and a perfect Lighthouse on accessibility and SEO. The rules above are why the numbers hold.
Brands & products shipped
Pages designed & shipped
Custom-built · zero templates
Lighthouse score (a11y · SEO)
Let's talk
Got something worth building?
Whether it's a brand-new site, a rebuild, or a product you can't find off the shelf — let's make it.
Or email hello@spiderdigitalgroup.com · reply within one business day · no pushy sales
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