B2B web design
B2B web design for buyers who do their homework
Your buyers compare you for months before they ever fill out a form. As an independent B2B web design agency, we build the site that keeps selling in between — deep spec content, credibility they can verify, structured data that Google and AI search trust, and lead capture wired straight into your CRM. Custom-coded, and yours to keep.
478
Pages shipped
112
Products cataloged
77
Applications mapped
Where a template lets you down.
Templates buckle under a real catalog
B2B sites need depth — hundreds of products, services, applications, and spec pages. A theme holds up for five pages, then collapses into orphaned PDFs and a search box that finds nothing.
The brochure ends where buying starts
Template sites stop at "contact us." But B2B buyers want to self-serve specs, compare systems, and vet your credibility long before they talk to sales. A dead end at the top of the funnel loses the deal quietly.
Leads leak between the form and the pipeline
A generic contact form dumps to an inbox — no CRM routing, no validation, no tag. High-intent inquiries sit unread and go cold before anyone follows up.
You're renting the asset that carries your pipeline
Page-builder lock-in means the site making your sales case isn't yours. Change a template, pay the plugin tax, and hope the vendor stays in business.
Built for how b2b web design actually gets bought.
Deep spec content at scale
We architect your whole catalog into pages buyers actually search for. For Belzona Baton Rouge we shipped a 112-product catalog with 200+ application pages nested under 23 equipment areas; for Advanced Applications Specialists, a 77-application service taxonomy across 22 hub and industry pages.
Instant search across the whole range
A B2B site is useless if a buyer can't find the one part they need. We build instant command-palette (⌘K) search — like the Fuse.js search that spans Belzona Baton Rouge's entire 112-product catalog, so the right repair system is one keystroke away.
Structured data for Google and AI search
Buyers ask ChatGPT and Google's AI overview now, not just the search box. We wire JSON-LD structured data into every template — as on Advanced Applications Specialists — so crawlers and models read your products and services as data, not a wall of text.
Lead capture wired to your pipeline
Every inquiry should land in your CRM tagged and ready to work. For America Premier we wired a free-estimate booking flow straight into GoHighLevel, with name, phone, and email validated client- and server-side — no leads leaking to an inbox.
Fast enough to hold a technical buyer
Slow sites lose researchers on the first tap. America Premier's 478 pages are tuned for sub-second mobile loads, and Salyers Construction scores a perfect 100 on Lighthouse accessibility, best-practices, and SEO.
You own everything, on any platform
You keep the code, brand, content, and data outright — no page-builder lock-in. We work where it fits: a full custom Next.js build from scratch for Salyers Construction, or a 20-ticket Webflow CMS cycle delivered to final review on schedule for Prime Coat.
We’ve shipped this work.
Industrial · Catalog
Belzona Baton Rouge
A 112-product catalog and marketing site for an authorized Belzona distributor — with instant search across the entire range.
Industrial · Services
Advanced Applications Specialists
A capability-led marketing site for a Belzona applicator — built on a 77-application taxonomy with structured-data SEO.
Home Services · Lead-gen
America Premier
A high-performance lead-gen site for a residential general contractor — hundreds of pages funneling free-estimate requests straight into their CRM.
Seismic · Web
Salyers Construction
A full custom site for a California seismic-retrofit and coatings contractor — engineered fast, with enterprise-grade legal and a bid-request flow.
Coatings · Web
Prime Coat
Webflow CMS production and site architecture for a resinous flooring contractor — a 20-ticket update cycle moved to final review on schedule.
What does a B2B web design agency do differently from a general web designer?
We design for a long, research-heavy buying cycle instead of an impulse click. That means deep spec and product content, credibility a procurement team can verify, structured data for Google and AI search, and lead capture wired into your CRM — not a five-page brochure with a contact form.
How much does a B2B website cost, and how long does it take?
Most of our projects land between $5k and $50k and take one to three months, depending on how much catalog and content the site carries. A focused marketing site sits at the low end; a hundreds-of-pages catalog like Belzona Baton Rouge's, or a 478-page site like America Premier's, sits higher. We scope it flat before we start.
Do you use templates or a page builder?
No. Every site is custom-coded — usually Next.js — and you own the code, brand, content, and data outright. No theme, no page-builder lock-in, no plugin tax. When a client is already on Webflow we'll work there too, as we did on Prime Coat's CMS. The rule is that you own it, not us.
Will the site actually get found — in Google and in AI search?
That's built in from the first sitemap. We model every product, service, and application into a page buyers search for, then wire JSON-LD structured data into every template — as on Advanced Applications Specialists — so both Google's crawler and AI models like ChatGPT can read and cite your catalog.
Who actually does the work — will I get handed to a junior?
No handoff. We're a small, senior studio, so the person who designs your site is the person who builds and ships it. You work directly with them, and we reply within one business day.
Your buyers are researching you right now. Let's give them a B2B site worth choosing — custom-built, yours to keep, and live within one to three months.
Let's talk
Got something worth building?
Whether it's a brand-new site, a rebuild, or a product you can't find off the shelf — let's make it.
Or email hello@spiderdigitalgroup.com · reply within one business day · no pushy sales
Trusted by teams who ship
