Manufacturing & industrial
Web design for manufacturers, built around your catalog — not a template
Manufacturers, distributors, and applicators don't sell a vibe — they sell a catalog with real specs, application areas, and equipment fit. Most web design for manufacturers hides all of that behind a brochure template. We build custom Next.js sites where a plant engineer or spec buyer can actually find the product, the application, and the number they came for.
112
Products cataloged
200+
Application pages
JSON-LD
Structured data
Where a template lets you down.
A template can't hold a real catalog
A theme built for a coffee shop chokes on 112 products across 23 equipment areas. You end up shipping PDFs, spreadsheets, and a contact form instead of pages people can find.
Spec buyers can't narrow anything down
Plant engineers arrive knowing the equipment and the failure. If the site can't map product to application to equipment area, they bounce to a distributor who did that work for them.
Your catalog is invisible to search and AI
Product data trapped inside images and PDFs can't be read by Google or by AI answer engines. The catalog exists — but nothing can index it, so nothing recommends it.
Page-builder lock-in
Add a product line and you're paying the agency again or fighting a plugin. The catalog your business runs on lives inside someone else's tool, in a format you can't export.
Built for how manufacturing & industrial actually gets bought.
Product catalogs that scale
We modeled Belzona Baton Rouge's full 112-product line as real, indexable pages — with instant ⌘K search across the whole range (Fuse.js), not a static PDF or a search box that returns nothing.
Deep application & spec taxonomies
For AAS we mapped a 77-application service taxonomy into 11 capability hubs and 11 industry pages. For Belzona, 200+ application-area pages nested under 23 equipment areas — the way a buyer actually narrows down to the right system.
Structured data for buyers and AI search
We ship JSON-LD structured data so Google and AI answer engines can read your catalog as products and applications — not just pixels. That's what gets an industrial supplier surfaced in AI search instead of skipped.
Pages you own outright — no page-builder
Custom code you own end to end: the pages, the data model, the content, the repo. It runs on a handful of dependencies instead of a stack of plugins — no license to renew, no lock-in, exportable whenever you want.
Fast even at hundreds of pages
A big catalog shouldn't crawl. Pages are server-rendered Next.js, so the site stays instant as it grows — we routinely score 100 Lighthouse where it counts instead of shipping a client-side bundle that stalls on mobile.
Works inside your CMS too
Already on Webflow or another CMS? We work there as well — we ran Prime Coat's market and systems build-out through a 20-ticket CMS cycle to final review, on schedule, and fixed a mobile visibility bug on the Markets page.
We’ve shipped this work.
Industrial · Catalog
Belzona Baton Rouge
A 112-product catalog and marketing site for an authorized Belzona distributor — with instant search across the entire range.
Industrial · Services
Advanced Applications Specialists
A capability-led marketing site for a Belzona applicator — built on a 77-application taxonomy with structured-data SEO.
Coatings · Web
Prime Coat
Webflow CMS production and site architecture for a resinous flooring contractor — a 20-ticket update cycle moved to final review on schedule.
How much does a manufacturing website cost?
Most of our projects run $5k–$50k over one to three months, depending on how big the catalog is and how many application and spec pages need to be generated. A deep industrial catalog with instant search sits higher in that range than a tight marketing site.
Can you handle a large product catalog?
Yes — deep catalogs are the work we do most. Belzona Baton Rouge is a 112-product catalog with 200+ application-area pages nested under 23 equipment areas, plus instant ⌘K search across the whole range. We model the catalog as real pages, not a downloadable PDF.
Will a manufacturing site actually show up in Google and AI search?
That's why we add JSON-LD structured data to every product and application page — so search engines and AI answer engines can read your catalog as structured products and applications, not just images. It's the difference between existing online and being found and recommended.
Do I own the site, or am I locked into a platform?
You own all of it — the code, the design, the content, and the data model — in your own repository. We build custom instead of on a page builder, so you can hand it to any developer or export the catalog whenever you want. No license, no lock-in.
We're already on Webflow or another CMS. Can you still help?
Yes. We work inside existing CMSes too — we ran Prime Coat's market and systems pages through a 20-ticket Webflow CMS cycle to final review, on schedule. We meet your stack where it is rather than forcing a rebuild.
We've shipped industrial sites for Belzona Baton Rouge, AAS, and Prime Coat, and worked with brands like Polymer Nation, IMS, and CMS. Send us your catalog — even if it's a spreadsheet and a folder of PDFs — and we'll show you what it looks like as pages a spec buyer can actually use. We reply within one business day.
Related services
Let's talk
Got something worth building?
Whether it's a brand-new site, a rebuild, or a product you can't find off the shelf — let's make it.
Or email hello@spiderdigitalgroup.com · reply within one business day · no pushy sales
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