Coatings & protective services

The work holds up. The site should carry the proof.

Protective coatings, linings, and corrosion control get bought on evidence: the tank that stopped leaking, the floor that took another shift, the pump that went back into service. You already have that evidence. We build the site, the search presence, and the social feed that put it in front of the people writing the spec and signing the order.

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The specifying engineer wants the data sheet. The maintenance manager wants the photo. Both are right.

Two very different readers land on the same page. One is checking whether a system suits the substrate (the surface being coated) and the service environment — heat, chemicals, immersion, abrasion. The other is standing over a failure and wants proof of the same one fixed elsewhere, so we build the page to serve both on the first screen — a rep can pull up a system, a data sheet, and a finished job on a phone.

What we build for this sector

Product and system pages that match how you sell

Structured by line and by system, each page carrying the substrate it goes on, the service environment it handles, and where it fits against the rest of the range — so a buyer can narrow the field without a phone call, and still has an easy reason to make one.

A before-and-after case record for every job worth showing

One repeatable format: the asset, the failure mode, the surface preparation to SSPC grade, the system applied and its dry film thickness, the photos, and what happened after — what the asset was doing six months later. That is what a specifier forwards to a maintenance planner, and it is the format we build your project pages in. Your crew's jobsite shots become a library a salesperson can send a link to.

A document library that stays current

Technical data sheets (the spec for each product) and safety data sheets, the documents you already maintain, gathered into one searchable place and versioned — so the newest revision is always the one a customer downloads.

A guided system selector

A short set of questions — substrate, exposure, temperature, downtime available — that narrows a large catalog to a shortlist, then hands the visitor straight to a quote request with their answers already attached.

Territory, distributor, and applicator pages

Pages built to win the searches that happen near a plant: the service, the industry, and the place, together. If you distribute to applicators or apply on someone else's behalf, each side gets a page that sends the right inquiry to the right desk.

Search and social pointed at the same proof

The case records feed the social calendar and the search pages, so one finished job earns its keep in several places at once — a project page, a search result, and a post, all from the same set of photos.

How an engagement runs in coatings

  1. 1

    Line walkthrough

    We sit with your technical people and map the range the way customers actually search it — by the problem on the asset, not by the internal product code — and note which lines are yours to promote and which belong to a manufacturer partner.

  2. 2

    Proof intake

    We gather the job photos, reports, and field notes you already have and turn them into case records in a single format. Anything your technical lead cannot stand behind stays out.

  3. 3

    Design and build

    Product pages, the document library, the selector, and the quote flow get designed with your real copy and photos in them, then built and tested on the phones and tablets your customers actually use.

  4. 4

    Launch, then keep it fed

    We handle the cutover and monitoring, then set up a light routine so a finished job becomes a published case while it is still fresh — and so search and social stay fed without adding a job to anyone's week.

Services this sector usually starts with

Websites

Fast, beautiful sites built to turn visitors into leads.

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SEO & GEO

Get found on search, maps, and AI-powered results.

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Social media

Content and management that grow your audience.

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A good fit if

  • You apply, distribute, or manufacture a protective coatings line
  • Your strongest sales tool is a folder of jobsite photos
  • Buyers ask for data sheets before they ask for a price
  • You cover a defined territory and want to own it in search
  • You sell to plant maintenance teams and specifying engineers both

Questions we get

Yes, and we plan for it from the start. We keep the manufacturer's marks, product names, and approved claims presented the way their guidelines require, while your own identity stays clearly yours. If there is a marketing contact on their side, we will build to a version they can review before launch.
Yes. They go into a searchable library tied to the products they belong to, so a visitor finds the sheet from the product page and a rep can send one link. We never rewrite a technical value — the numbers stay exactly as your documents state them, and your technical lead approves the pages that reference them.
In this sector, real jobsite photos usually carry more weight than studio work — they look like the conditions the buyer is standing in. We handle the cropping, color, sequencing, and captions so a set of field shots reads as a clear before-and-after story.
Timeline and cost both move with the size of the product catalog, whether you need the selector and document library, and how much of the writing and photo work we take on. You get a real schedule and a fixed number after the first conversation.

Tell us about a job you are proud of.

Start your project

A few quick questions — about two minutes.