Social media
We run your social, and keep it current
Social media management means somebody owns the calendar: what goes out, when, in whose voice, and who answers when a customer replies. We manage yours end to end — posts written and designed in your voice, planned a month at a time, published on schedule, and answered when people reply. And because social moves fast, we stay on top of what's actually working right now and apply it for you, so the account keeps improving instead of just ticking over.
You already have the material. The open question is what goes out, and when.
Every week the business produces something worth showing — a finished job, a new hire, a question a customer asked twice.
Social rewards rhythm: the same steady presence, in a voice that sounds like a person rather than a press release. Our job is to catch that material, shape it, and keep the calendar full far enough ahead that a busy stretch never turns into a quiet account. Social also changes fast — what works this month isn't always what worked last month — so staying current with what's performing right now, and steering your posts toward it, is part of the job every single month.
What's included in social management
Raw clips edited into finished video
We tell you what to film — the shot, the angle, how long to hold it — and your team captures it on a phone between jobs. From there it's ours: the clips get trimmed into a post, captioned so it still lands with the sound off, and cut to the shape each platform wants before it goes out.
Original artwork and captions
Every post is designed in your brand's colors and type and written in your voice. No stock templates that half the industry is also posting.
Scheduled and published for you
Posts are queued weeks ahead across the platforms your buyers actually use — Facebook, Instagram, LinkedIn, Google Business Profile, and short video where it fits.
Comments and messages watched
We reply to the routine stuff, and anything that needs your answer — a real quote request, a complaint, a technical question — comes straight to you.
Photo and video from your own work
We give your team a simple shot list so real jobs become real posts, and we handle the editing, captions, and sizing for each platform.
Reporting in plain English
A short monthly summary of what got traction, what didn't, and what we're changing next month — not a dashboard export you have to decode.
How social management runs
- 1
Voice & plan
We learn how you talk, who you're talking to, and what the account is for — recruiting, referrals, staying front of mind — then agree on the recurring themes.
- 2
First month built
A full month of posts is drafted, designed, and shown to you together, so you approve once instead of fielding a request every other day.
- 3
Shot list & filming
We send a short shot list — what to film, from where, and how long to hold each shot — so your crew can catch it on a phone at the jobsite without stopping work. You send the raw clips over as they come; nobody on your side has to frame anything for a platform or write a caption.
- 4
Edit, schedule & publish
We take it from the raw file: cut, captioned, sized for wherever it's going, then queued into the calendar and published on schedule. We watch the comments and inbox, answer what we can, and hand you what only you can answer.
- 5
Review & adjust
Each month we look at what people actually responded to — and at what's working across the platform right now, not just on your account — and tilt the next month toward it. We can't script a year in advance because the landscape keeps moving; staying current with what performs, and applying it for you, is the whole point.
The same way we run every engagement — how we work →
A good fit if
- You have real work worth showing every week
- Someone owns social on top of another full-time job
- You're hiring, and candidates check the feed first
- You're opening a location or launching a product line
- You post already and want it steadier
Questions we get about running a feed
Tell us what you want the feed to say.
A few quick questions — about two minutes.
