Appraisals

Know what your digital assets are worth before anyone else names a number

A digital-asset appraisal is a written valuation of what a company owns online. Your site, your code, your traffic, your customer data, the accounts it all lives in — these are real assets, and in a transaction they get priced. We put a defensible range on them, with the reasoning attached, so the first number on the table can be yours.

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You built something real. The open question is what a buyer will pay for it.

Buyers price digital assets on things there was never much reason to itemize while you were busy running the business: who legally holds the code, how much traffic is earned rather than rented, whether the customer data can transfer at all, and what it would cost to rebuild the whole thing from scratch today. We work through each of those and hand you a written range with the evidence behind it — a number that holds up when someone across the table questions it.

What's included in an appraisal

An inventory of what you actually own

Code, domains, hosting, content, photography, brand marks, integrations, customer data, and every account they live in — listed one by one, with who holds title to each. Ownership gaps are the most common surprise, and they are far cheaper to find now than mid-deal.

Replacement cost, worked out

What it would take, in hours and dollars, to rebuild the same site and stack today with a competent team. Buyers use that figure as a floor when they negotiate, so you should be holding it before they do.

Traffic and revenue quality

Where visits and leads genuinely come from, split into earned (search, direct, referral — traffic that keeps arriving) and rented (advertising, which stops the day the spend stops). Earned demand survives a change of owner. That distinction moves the price more than raw visitor counts do.

A risk register buyers will recognize

The items a buyer's advisor raises in diligence: expiring licenses, stock imagery without a paper trail, a stack only one person understands, accounts registered to a former contractor, code you can't hand over. Each one is logged with what it costs to clear.

A written appraisal with a defensible range

A range rather than a single number, with the method, the public comparable sales we could find, and every assumption stated plainly. Anyone can check our work line by line — which is exactly what makes it usable in a negotiation.

A pre-sale improvement list, ranked

What a buyer pays more for, set against what it costs to fix, so the months before you list go to the handful of items that actually move the number.

How an appraisal runs

  1. 1

    Scope

    We agree what is being appraised — one marketing site, or the full stack including apps, data, and accounts — and what the number is for. An appraisal written for a sale is not the same document as one written for a partner buy-in.

  2. 2

    Access

    You give us read-only access to hosting, analytics, the code repository, domain records, and the ad and email accounts. We gather evidence directly rather than working from a questionnaire, because what a stack does and what it is believed to do are often two different things.

  3. 3

    Analysis

    We cost the rebuild, test the traffic and revenue for durability under new ownership, verify ownership of every asset, and log each risk a buyer's advisor would raise.

  4. 4

    Report & walkthrough

    You get the written appraisal, then we walk you through every assumption in it. The goal is that you can defend the range yourself, in the room, without us.

The same way we run every engagement — how we work →

A good fit if

  • You're preparing to sell the business
  • An offer has landed and it came with someone else's number
  • You're bringing on a partner or an investor
  • Your CPA or attorney has asked what the digital assets are worth
  • You're weighing selling the site against keeping it running

Often paired with an appraisal

Due diligence

Buy-side audits of the site and stack you're acquiring.

Learn more

Analytics

One dashboard showing what every channel earns.

Learn more

Websites

Fast, beautiful sites built to turn visitors into leads.

Learn more

Questions we get about valuing digital assets

No, and we want to be flat about that. This is a technology and digital-asset appraisal: what the website, code, data, and online accounts are worth, what they would cost to replace, and what a buyer is likely to discount. It is not a certified business valuation, not an audit, and not financial, tax, or legal advice. It doesn't replace your CPA, your appraiser, or your attorney — it covers the piece those advisors usually don't, and most clients hand it straight to them.
Scope drives both the fee and the schedule — a single marketing site is a very different job from a site plus a web app plus a customer database. We'll give you a firm number and schedule after the first conversation, measured from the day access is in place.
Buyers accept evidence, not numbers. We publish the method, the comparables, and every assumption so the range can be checked and argued with. What an appraisal reliably does is keep the conversation from opening at the buyer's figure with nothing on your side of the table.
Yes — that's most of this work. We don't need to have written the code, we need read access to it. And if we did build the thing, we say so plainly in the report and flag where that could color our judgment.

Let's put a number on what you've built.

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A few quick questions — about two minutes.